Actuarial-Trained Finance & Analytics Professional · Dallas, TX

Transforming data into dollars.

I turn complex financial data into clear decisions — across revenue growth management, actuarial pricing, lending, and the everyday money math people actually live by.

12+ years across revenue growth management, actuarial analytics, and corporate finance at Blue Cross Blue Shield, PepsiCo, and JCPenney · B.S. Mathematics (Cum Laude), Texas Woman's University, with advanced actuarial science coursework at UT Dallas.

12+
Years in finance & analytics
$50M+
Profit impact from pricing strategy
400+
Lending applications evaluated
JCPenney Founders Award winner
About

Numbers, made useful.

I'm an actuarial-trained finance and analytics professional based in Dallas, Texas, with a B.S. in Mathematics (Cum Laude) from Texas Woman's University — including advanced actuarial science coursework at UT Dallas — and more than a decade spent turning messy data into decisions leadership can act on.

My work runs the full width of finance: pricing health-insurance plans as an actuarial analytics consultant at Blue Cross Blue Shield, leading revenue growth management — trade budgets, pricing, and promotional strategy — at PepsiCo, engineering the pricing overhaul that drove a $50M profit swing at JCPenney, and — as founder of CG Holdings — running revenue and growth analytics while personally evaluating 400+ consumer lending applications.

That actuarial grounding is why everyday money tools matter to me. I've sat on both sides of a loan decision and a monthly payment. I know what's really behind an APR, a take-home number, and a budget that has to survive a bad month.

At a glance

  • Education B.S. Mathematics (Cum Laude), Texas Woman's University — actuarial coursework at UT Dallas
  • Now Sr. Manager, Digital Transformation — PepsiCo
  • Focus Revenue growth management, actuarial pricing, corporate finance, lending
  • Tools SQL, SAS, Tableau, Power BI, Python
  • Based in Dallas, Texas
Expertise & Services

What I do well

From actuarial pricing models to the math behind a household budget — the same discipline, applied at every scale.

🧮

Actuarial Science & Risk Pricing

Actuarial pricing models, underwriting and reserving, cost-benefit and IBNR claims analysis for health plans at Fortune 50 scale.

🚀

Revenue Growth Management (RGM)

Trade and promotional strategy, pricing and price elasticity, and mix and margin optimization — the discipline behind a $50M profit lift, 110% revenue growth on a key account, and back-to-back Founders Awards.

📊

Corporate Finance & FP&A

Financial models, annual operating plans, expense variance analysis, and C-suite-ready insight that ties numbers to strategy.

💳

Consumer Lending & Underwriting

Credit-scoring models and 400+ lending decisions made under real underwriting policies — practical insight into how borrowing actually works.

📈

Financial Modeling & Forecasting

Predictive models in SAS and Python, KPI dashboards, and forecasting that holds up when the market gets volatile.

🧭

Advisory & Financial Education

Strategic financial planning for small-business owners, plus reviewing consumer money tools for accuracy and plain-English clarity.

Impact Stories

Not just where I've worked — how I think.

Short proof points that show the business problem, the analytical approach, and the measurable result.

PepsiCo · Revenue growth

110% YoY revenue growth through promotional strategy

Used local-market pricing and promotional analytics to turn trade spend into measurable growth.

  • Problem: A multimillion-dollar retail account needed stronger promotional planning, pricing discipline, and budget accountability.
  • Approach: Built promotional calendars, financial models, and audit processes tied to revenue, margin, and trade spend.
  • Result: Increased revenue 110% YoY, grew market share 132 bps, improved budgeting accuracy 99%, and saved $250K annually.
CG Holdings · Founder/operator

15% profit lift from pricing, planning, and forecasting

Applied analytics as an operator, not just an advisor — across inventory, marketing, lending, and financial reporting.

  • Problem: The business needed sharper visibility into product mix, inventory turnover, B2B contracts, and customer behavior.
  • Approach: Used market analysis, customer data, Tableau/Power BI dashboards, and KPI ranking to guide pricing and inventory decisions.
  • Result: Boosted profits 15%, increased revenue 10%, improved inventory turnover 15%, and strengthened lending workflows.
JCPenney · Pricing strategy

$50M profit impact from pricing overhaul

Converted pricing complexity into a clearer, more profitable operating structure.

  • Problem: Pricing, coupon, and discount strategies needed sharper compliance, forecasting, and business discipline.
  • Approach: Built data-driven pricing strategies and predictive models to forecast campaign impact and optimize budget allocation.
  • Result: Generated $50M in profit, improved revenue by 12%, increased customer retention, and earned two Founders Awards.
Healthcare · Actuarial analytics

Data stories that improved health-plan decisions

Translated complex healthcare data into pricing, utilization, and client-facing recommendations.

  • Problem: Clients and sales teams needed clearer insight into plan costs, utilization, pricing, and vendor fit.
  • Approach: Built SAS actuarial models, rate tables, Tableau/PowerPoint dashboards, and cost-benefit analyses.
  • Result: Increased medical management program sales 15% and supported Fortune 50 health-benefits strategy.
Experience

Where I've done the work

Jul 2024 — Present
PepsiCo (FLNA)Sr. Manager, Digital Transformation

Lead strategic analytics and tool-building that drive promotional insight across customer teams — promo playbooks, party-size segmentation, and company-wide adoption of unit-trend and velocity dashboards that reinforce a data-driven culture.

Jul 2021 — Jul 2024
PepsiCo Foods North AmericaFinance Manager · Revenue Growth Management

Managed the Albertsons trade budget (a multimillion-dollar account). Saved $250K/year by catching deduction fraud with a new audit process, lifted market share 132 basis points, grew revenue 110% YoY, and reached 99% budgeting accuracy with advanced financial models.

Dec 2016 — Jan 2021
CG Holdings LLCFounder · Revenue & Growth Analytics Manager

Built the business end-to-end and boosted profits 15%, revenue 10%, and inventory turnover 15% through pricing and forecasting strategy. Managed lender, dealer, and customer relationships — evaluating 400+ lending applications and streamlining lending decisions.

May 2016 — Jun 2019
JCPenneyPricing Strategy & Analytics Manager

Revolutionized the pricing structure to generate $50M in profit and a 12% sales lift, earning two consecutive Founders Awards. Modernized the data infrastructure with a Big Data warehouse and BI system, improving reporting speed and accuracy 50%.

May 2015 — May 2016
Willis Towers WatsonSr. Analytics Consultant

Health, vision, dental, and life-insurance analysis for Fortune 50 clients — cost and utilization studies, plan design, and contribution strategy that lifted employee satisfaction and retention 10%.

May 2012 — May 2015
Blue Cross Blue Shield (TX)Sr. Actuarial Analytics Consultant

Built actuarial pricing rate tables in SAS for individual health plans, applied advanced statistical techniques to pricing, underwriting, and forecasting, and lifted medical-management program sales 15%.

Finance Reviewer

The expert behind CheckMyPayment

As CheckMyPayment’s finance reviewer, I help ensure the site’s calculators and consumer finance guides are grounded in accurate math, practical lending knowledge, and plain-English explanations people can actually use.

My job is simple: make sure the math is right and the explanations are honest before anyone trusts them with a real money decision.

Visit CheckMyPayment →
"A monthly payment is not the whole truth. It's the part of the truth that fits nicely on a bill."
— Reviewed for accuracy by Grace Anyenya
Contact

Let's talk numbers

Open to finance and analytics conversations, advisory work, and collaboration.

Dallas, Texas · graceanyenya@gmail.com